Onboarding Problem Definition
TL;DR
In today’s increasingly competitive landscape, it has become abundantly clear that our onboarding experience, viewed holistically, represents a significant opportunity area, insofar as a multitude of friction points across the end-to-end user journey are, at the end of the day, compounding over time to create suboptimal outcomes for net-new users, ultimately preventing them from realizing meaningful value in a timely manner.
New users hit too much friction during onboarding and give up before they see the value.